Apple Event September 2025: The Biggest Lineup in Years

Apple’s highly anticipated September Apple event is now just around the corner, and if the latest wave of credible leaks is to be believed, this year’s keynote could be one of the most packed and ambitious product announcements in recent memory. From major iPhone upgrades to entirely new iterations of beloved accessories, Apple appears ready to deliver updates across nearly every device category. This information is also featured on 9to9trends’ YouTube channel, so be sure to check it out.

The Apple Event, reportedly set for September 9, is shaping up to showcase a long list of hardware advancements that could set the tone for the tech industry over the coming year. Let’s take a closer look at what Apple fans and industry watchers might expect when the Apple Event spotlight turns to Cupertino.

AirPods Pro 3: A Long-Awaited Surprise

Leading the lineup is an Apple Event product many thought wouldn’t arrive until 2026 — the AirPods Pro 3. Earlier reports suggested a long delay, but fresh sources now point to a debut this September. The design sees a subtle yet meaningful evolution: a smaller case inspired by the AirPods 4, the removal of the physical pairing button, and a clever change allowing the status light to shine through the shell itself. These cosmetic adjustments are paired with big performance leaps under the hood.

Powered by the H3 chip, the new AirPods Pro are expected to offer stronger active noise cancellation, lower latency for improved audio sync, and more stable wireless connections. Apple is also rumored to be adding health-focused features, such as heart rate monitoring and even temperature sensing, marking a significant step toward turning AirPods into health-tracking companions. Software hints found in iOS 26 also suggest that new color options could be on the way, breaking away from the traditional white-only approach.

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iPhone 17 Pro and Pro Max: Performance Meets Photography

The flagship iPhone 17 Pro and iPhone 17 Pro Max models are expected to set a new bar for Apple’s smartphone technology. Both devices will reportedly run on the A19 Pro chip, delivering top-tier speed and efficiency gains. Perhaps the most surprising hardware change is the rumored introduction of a vapor chamber cooling system, a first for the iPhone lineup, which could help sustain performance during heavy use such as gaming or 4K video recording.

Apple is also said to be redesigning the aluminum camera bump to accommodate a 48-megapixel telephoto lens equipped with an advanced periscope zoom capable of switching between 5x and 8x magnification. This would give the iPhone a huge boost in optical zoom capabilities, rivaling some of the best smartphone cameras in the industry. To enhance the overall viewing experience, an anti-reflective display might also make its debut, promising better visibility even in harsh sunlight.

Apple TV 4K: An Unexpected Powerhouse

While the spotlight often falls on iPhones and AirPods during the September Apple Event, this year could bring a surprise in the form of a brand-new Apple TV 4K. According to leaks, this next-generation model may support Wi-Fi 7, offering not only faster speeds but also far more reliable streaming connections, which will be especially beneficial for high-bitrate 4K and future 8K content. Under the hood, Apple is reportedly preparing a major processing upgrade, potentially using the A17 Pro, A18, or even the upcoming A19 chip. With 8 GB of RAM, this device could become one of the most future-proof streaming boxes on the market, ready to handle demanding media apps and next-gen gaming experiences through Apple Arcade.

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iPhone 17 Air: Thinner, Stronger, Smarter

Another exciting newcomer could be the iPhone 17 Air, which is rumored to be Apple’s thinnest phone ever at just 5.5 mm. Built from titanium, it will combine exceptional durability with a lightweight feel. The iPhone 17 Air is expected to feature the A19 Pro chip along with a silicon-carbon battery, an innovation that should deliver higher energy density without increasing size or weight. For visuals, a 120Hz 6.66-inch display is in the works, giving users ultra-smooth animations and responsiveness whether they’re scrolling, gaming, or watching videos. This device appears aimed at those who want the power of a flagship in a more elegant and minimalist form factor.

Apple Watch Ultra 3: Pushing the Boundaries

After skipping a major update last year, Apple’s rugged Watch Ultra line is due for a significant refresh with the Apple Watch Ultra 3. Reports indicate that it will feature a higher-resolution 422×514 OLED display with slimmer bezels for a larger viewing area. Connectivity upgrades could include both 5G and satellite communication, enabling users to stay connected even in remote areas without traditional network coverage. Under the hood, the new S11 chip should provide faster performance and better battery efficiency. Perhaps the most groundbreaking rumored addition is high blood pressure detection, signaling Apple’s continued push into advanced health tracking.

Standard iPhone 17: Flagship Features Without the Price Hike

Not to be overshadowed by its Pro siblings, the standard iPhone 17 is also in line for meaningful upgrades. It’s rumored to move up to a 6.3-inch display with a 120 Hz refresh rate, making scrolling and animations much smoother. Apple’s C1 modem could deliver faster, more efficient cellular connectivity, while the A19 chip will ensure top-notch performance. The best part? These improvements are reportedly coming without a price increase, making the base iPhone 17 a potentially huge seller.

AirTags 2 and Other Apple Event Accessories

Apple’s accessory lineup won’t be sitting still either. AirTags 2 are expected to keep the familiar design but gain a more advanced ultra-wideband chip, making location tracking faster and more precise. The Apple Watch Series 11 may receive smaller updates, such as 5G connectivity and expanded storage capacity, while the HomePod mini 2 could see enhanced audio performance thanks to upgraded speakers and microphones, alongside better connectivity chips. Lastly, the Apple Watch SE 3 is rumored to be experimenting with a plastic chassis available in brighter, more playful colors aimed at younger audiences, though Apple might still keep the aluminum option for those who prefer it.

What to Expect at the Apple Event on September 9

If these leaks prove accurate, Apple’s September Apple Event could easily rank among the most ambitious in the company’s history. From flagship iPhones and breakthrough AirPods to unexpected updates for the Apple TV and HomePod mini, the company appears ready to refresh nearly every corner of its product ecosystem. The rumored additions of advanced health tracking in wearables, titanium and silicon-carbon innovations in iPhones, and Wi-Fi 7 in streaming devices signal that Apple is preparing for the next phase of consumer technology — one where performance, durability, health, and connectivity all merge into a seamless experience.

The Apple Event big reveal is expected to take place on September 9, when Apple will officially confirm which of these products are ready for launch and when they’ll be available to purchase. No matter which device you’re most excited about, this year’s lineup promises something for nearly every type of user, from casual fans to power users. If the leaks are right, we may soon witness one of Apple’s most exciting product waves in years — and it’s all just weeks away.

Last update on 2026-02-03 / Affiliate links / Images from Amazon Product Advertising API