Apple is making headlines yet again with rumors surrounding its upcoming affordable iPhone model. While many had expected it to continue the long-standing SE branding as the iPhone SE 4, emerging leaks suggest a potential shift in strategy. This information is also featured on 9to9trends YouTube, so don’t forget to check it out.
iPhone SE 4 Leaks:
According to reports by Weibo’s Fixed Focus Digital and renowned Apple insider Majin Bu, the new device might be named the iPhone 16E instead. This information is also featured on 9to9trends YouTube, so don’t forget to check it out.


Breaking Away from Tradition
Apple’s SE models traditionally reused designs from older iPhone generations while upgrading internal components to deliver value. For example, the first iPhone SE replicated the design of the iPhone 5s, while subsequent versions were essentially reimagined iPhone 8 models. The SE branding became synonymous with affordability and nostalgia, appealing to budget-conscious consumers who still wanted to experience Apple’s ecosystem.
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However, this year’s upcoming release is rumored to deviate entirely from that pattern. As speculated, the iPhone 16E will break from its predecessors by adopting a more modern design, resembling the iPhone 14. This shift indicates Apple’s intent to evolve its affordable lineup, aligning its budget model more closely with its flagship series. Majin Bu further elaborates that this change might be aimed at providing a balanced blend of affordability and contemporary aesthetics, thus redefining the value proposition of budget Apple devices.
A Design and Technology Overhaul
If the leaks are accurate, the iPhone 16E will deliver substantial upgrades to its features and specifications. Instead of reusing older designs, the device is expected to introduce new capabilities and cutting-edge components. The rumored 6.1-inch OLED screen, a major step up from the iPhone SE 2022’s 4.7-inch LCD display, will significantly enhance the visual experience with sharper images and vibrant colors. Additionally, a reduced bezel size and the removal of the iconic Touch ID may pave the way for Face ID, a first for Apple’s SE lineup.
In terms of internal hardware, the A18 Bionic chip is expected to power the device, promising unparalleled performance at a budget-friendly price. With a RAM upgrade from 4GB to 8GB and a starting 128GB storage configuration, the iPhone 16E may rival Apple’s flagship models in speed and efficiency. Alongside this, the introduction of Apple Intelligence capabilities—such as Writing Tools, New Siri, and Image Playground—aims to bring advanced AI-driven functionality to users seeking a more affordable option.
Enhanced Camera and Features
Photography enthusiasts will likely appreciate the rumored 48MP primary camera, a significant leap from the 12MP cameras used in earlier SE models. This upgrade could bring features like Night Mode, Smart HDR, and improved video quality, catering to users who want superior camera performance without spending a fortune. Another exciting addition might be the multifunctional Action Button, which could bring increased versatility and ease of use.
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Other notable upgrades reportedly include Apple’s in-house 5G modem, a larger battery, and a transition to the USB-C port, aligning with Apple’s broader shift toward universal standards for charging and data transfer. These improvements highlight Apple’s commitment to delivering a modern, premium experience to its entry-level segment.
Pricing and Release Speculations
Apple’s pricing strategy for the iPhone SE 4 will play a critical role in its market positioning. Currently, the iPhone 14 is priced at $599, while the iPhone 15 starts at $699. Reports suggest the iPhone SE 4 could be priced competitively at $599 or slightly lower. By striking the right balance between affordability and performance, Apple could attract a wider audience without compromising its reputation for quality.
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Regarding its launch timeline, conflicting information has surfaced online. MacRumors recently reported that Apple might launch the iPhone 16E (formerly iPhone SE 4) alongside the next entry-level iPad, codenamed J481, with the rollout of iOS 18.3. The publication, citing historical patterns, speculated that the devices could be unveiled in late January, as Apple typically releases major iOS updates during that period.
Gurman’s Perspective
However, this claim was refuted by Bloomberg’s Mark Gurman, a prominent voice in Apple news, who took to social media to provide a more detailed update. Gurman acknowledged that the iPhone 16E and new iPad are indeed part of the iOS 18.3 development cycle, but he dismissed the notion that their launches would coincide with the update’s release. Instead, he clarified that Apple aims to introduce these devices before the rollout of iOS 18.4, potentially by April 2025. Gurman further confirmed that iOS 18.3 is expected to be available by the end of January, with the product launches occurring throughout the update cycle.


Why the SE Brand Shift?
The decision to move away from the SE branding, if true, may indicate a broader strategy shift for Apple. Historically associated with value and affordability, the SE lineup had its charm but largely appealed to a specific audience. By rebranding the series as the iPhone SE 4, Apple could position the product as a more modern, aspirational choice without alienating its core consumer base. Additionally, aligning its naming conventions more closely with its flagship models might help Apple streamline its lineup and simplify consumer decision-making.
Final Thoughts
Apple’s rumored changes to its affordable iPhone lineup could signal a new era for its budget-friendly devices. With a design akin to the iPhone 14, powerful hardware in the form of the A18 Bionic chip, advanced AI-driven features, and significant camera upgrades, the iPhone 16E has the potential to redefine what users expect from entry-level Apple devices.
However, questions remain about the timeline and whether the rumored features will fully materialize. Will Apple’s shift in branding and strategy resonate with its loyal customers, or will it face pushback for straying from the SE tradition? For now, fans will have to wait until April 2025 to see what Apple has in store.
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Last update on 2025-02-16 / Affiliate links / Images from Amazon Product Advertising API